So i went a little Tie Dye mad

So i went a little Tie Dye mad and came up with an idea for an ad campaign for DYLON the make of the Hand Fabric Dye i was using. The main Premise was add a little color to your life or Because Life is full of colourSomething along those lines.


We live in a colourful world! DYLON celebrates this fact more than most, having brought colour to the wardrobes, homes and lives of people the world over for more than 60 years.

A Brief History into Tie-Dying 

Tie-dye, long before the 70’s, was known as Shibori, a Japanese term that encompasses a wide variety of resist-dyeing techniques, which have been utilised by different cultures for over 6000 years. The end results are random patterns that are either geometric or loose and free-flowing and/or combinations of everything in between.

Now a days, tie-dye describes a pattern of color made by preventing the dye from reaching some areas of the fabric while dying others. Folding, tying, stitching, crumpling or otherwise preparing the fabric inhibits the flow of the dye to some areas. Usually, most folding, scrunching & twisting is done starting with the wet shirt flat on a plastic covered table. The pattern of the folds etc. and where the colours are squirted dictates the resulting design. With experience, the end result can be predicted and controlled to some extent, but surprise is part of what makes tie-dye an exciting and interesting art form – and there will be plenty of surprises. So I also researched into the various techniques used to get the varied patterns, blow is a list of favourites and how to do them but also here is link to site I found these all on.

            tn_rosettes_1.jpg (3506 bytes) A Rosette is many little circles, touching or overlapping each other. Using a pencil or your mind’s eye, make a few dots on the cloth in any pattern. Each dot will be the center of a small circle.
            tn_rosettes_2.jpg (3771 bytes) With the thumb and forefinger pick up dot after dot and transfer to the other hand.
              tn_rosettes_3.jpg (4491 bytes) Wrap string or rubber bands several times around the base of all the circles which have been gathered together. Continue to wrap to the tip and back, making sure your ties are very tight.
           tn_pleats_1.jpg (4674 bytes) Lay cloth on flat surface. Place thumbs of both hands together firmly on the cloth. Position fingers about an inch or two in front of your thumbs, and pinch the fabric to raise a fold. Continue to pinch up more pleats until you reach the end of the cloth. You can change directions as often as you want by gathering more material in one hand than in the other.
            tn_pleats_2.jpg (5611 bytes) Be careful not to lose any pleats. Loop rubber bands or string very tightly around all the pleats several times and knot. You can use as many ties as you want. This useful technique is also employed in tying ovals, squares, diamonds or any shape you can imagine which has symmetry.

Previous Tie-Dye Ad’s

Now what i was looking into doing for a advertisement was a going to more in a way a fashion film focusing on the colours and the different patterns, followed by a a behind the scenes film of a photo shoot i am very keen to do to for the ad campaign in evolving body paint the idea was to have two models, with tie-dye designs painted on them to symbolise an embrace of colour and design you can get with Dylon. The plan is two shoot both models separately and then together, below is a sideshow and a short video of the work so far along with images of body paint work done by various other artist’s.

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About michaelmoore32

An aspiring director and designer of films and visual effects. I love creating various media products of all shapes and sizes. I have recently gone on to broadening my horizons looking towards interactive media which including video mapping as away to display work and also as an advertising platform for products. Check out some of my work on my Blog,YouTube and also follow me on Twitter where I will keep you up to date on work I am currently working on and I look forward to hearing your thoughts.

Posted on May 9, 2012, in Professional Project, Uncategorized and tagged , , , , , . Bookmark the permalink. Leave a comment.

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